InsightAce Analytic Pvt. Ltd. has announced the publication of a market research report titled “Global Direct-To-Consumer (D2C) Personalized Haircare Market by (Product Types (Shampoo, Conditioner, Hair loss treatment products (Masks, etc.), Hair Oil, Hair colour and Other Products), Platforms (Consultation/digital questionnaires, Apps and specialized hardware, and Others))  – Market Outlook and Industry Analysis 2030” According to company’s newest research, the global Direct-To-Consumer (D2C) Personalized Haircare Market is worth US$ 2.21 Billion in 2021 and is predicted to reach US$ 10.55 Billion in 2030, with a promising CAGR of 19.3 % between 2022 and 2030.

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Haircare is essential in today’s era since it significantly impacts people’s physical appearance and sense of self. With the wide range of hair types and ethnicities present in the population, hair cosmetics are crucial for enhancing consumer compliance with scalp treatments. Customers desire quick and simple hair care solutions that suit their specific demands, appeal to their individuality, and are done in a safe and responsible manner. In the current haircare trends, customers’ evolving views and priorities toward their personal care are reflected in the newest haircare trends. Solutions for the hair and scalp can now be personalized to meet the demands of each unique customer, along with adorable packaging and the buyer’s name printed on the bottled mixture. Customers take a quiz to determine the components they require to address their individual hair type and issues. Personalized hair care solutions are hair care products that are created after the consumer takes the quiz. For the modern customer, an artificial intelligence platform is an excellent means of delivering the most appropriate and applicable ingredients. The better alternative to traditional hair care formulas is a custom-tailored product that caters to the needs of each individual customer. Custom shampoos attempt to distinguish themselves from traditional shampoos by claiming that the latter adopts a one-product-fits-all approach that does not work for all hair types due to the fact that every individual’s hair is distinct.

Market Dynamics:

Customization has taken a step forward in the cosmetics industry’s future. Customers are moving away from “one size fits all” items and demanding more personalization in their daily routines. Consumer preference for individualized haircare solutions, combined with an increase in hair problem situations, is fueling demand for customized beauty products tailored to an individual’s hair type, propelling the global market growth. Changing grooming patterns, growing spending on beauty and personal care solutions, and technological innovation in product formulation are all projected to boost the market growth.

Innovations in new personalized hair care products, rising customer interest in customized products, and increased online spending are driving market expansion in North America and Europe. To grab an extensive consumer base in North America, many firms have started producing new items in the customization beauty segment. The significance of the Asia-Pacific region is estimated to remain steady over the forecast period. Market growth has been attributed to a shift in consumer behaviour as well as an increase in product awareness. As internet penetration and the emergence of e-commerce companies continue to rise, regional market growth is positioned to gain from this trend.

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Key Developments:

  • In April 2022, Urban Alchemy is a new tailored hair care line from New Flag that caters to the demands of both professionals and consumers. The new range features salon-quality hair care, superior ingredients, and limitless options. Prescription Care, the brand’s hero collection, is a 100% personalised haircare range that includes three bases, seven distinct alchemies, and an enlarged product lineup.
  • In March 2022, Revieve announced the debut of its AI Haircare Advisor, which was created in cooperation with Living Proof, a Unilever haircare brand focused on producing game-changing haircare technologies for all hair types and textures.
  • In Jan 2022, Vedix has unveiled the new Onion collection, which is designed to address various hair issues. With this new product launch, the company has broadened its hair care line and launched ten new items, including three hair oils, four shampoos, and three hair masks. The Vedix Onion line was created to maximise the benefits of the famous herb Palandu (Onion). Onions are regarded for their high Gandhak (sulphur) content in Ayurveda Rasa shastras. Sulphur strengthens hair, skin, and fingernails and helps tissue repair.
  • In Sept 2021, After raising $4 million in Series A funding, Lillycover had revealed intentions to develop customised scalp and make-up products this year. The capital is used to extend the company’s overall operations, particularly the smart factory system for producing personalised items in small quantities, which must be progressed in order to establish a mass-production system.

The following key companies are engaged in the Direct-To-Consumer (D2C) Personalized Haircare market:

Function of Beauty, Belle Bar Organic, Form Beauty, Prose Personalized Hair Care, Strands, Henkel (Schwarzkopf Professional SalonLab), P&G(Ouai), Ravel, Formulate Labs, Inc, Vert Home & Personal Care Pvt. Ltd., eSalon (Aura), Gemmist, Bare Anatomy, Skinkraft, Rituals, vedix, MDALGORITHMS inc., Shampora, Lillycover Co., Ltd., L’Oreal (Color&co), Oddity (SpoiledChild), Other Prominent Players

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Tags: Haircare market, Direct-To-Consumer (D2C) Personalized Haircare, D2C