The market size of the Global Brain Training Apps Market in the year 2019 is valued at 6.52 Billion and is predicted to reach 44.43 Billion by the year 2030 at an 24.2% CAGR during the forecast period.
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Brain training software is a fully automated app aiming to improve and build cognitive capacities. The expansion of the brain training software market is being fueled by rising cases of Alzheimer’s disease, attention deficit disorder, dyslexia, and stroke-related vision issues, as well as the advancement of digital healthcare over the upcoming years. To increase the demand, market players are adopting a variety of techniques. The market has had a lot of success selling the goods during the forecast period. Several companies have launched products designed to promote good ageing generally. The brain training programs take scientifically verified exercises and convert them into enjoyable games with actionable feedback and a wealth of information about human cognition. The availability of small-package snacks, low prices, and company strategies to focus on regional taste are all factors driving the growth of the brain training apps market over the upcoming years. One of the primary challenges limiting the market’s growth is a lack of scientific research during the forecast period. Various companies on the market create brain training applications that promise to be useful for cognitive assessment but lack sufficient research and expert advice. Besides, the market’s growth is hampered by a lack of awareness regarding brain training apps. One of the restricting factors for developing the brain training apps market is the high reliance on traditional assessment methods such as pen and paper-based assessment methods.
List of Prominent Players in the Brain Training Apps Market:
Rosetta Stone Ltd.
HAPPY neuron, Inc.
Wise Therapeutics, Inc.
My Brain Trainer
Brain Age Concentration Training”
The increasing smartphone adoption and technological advancements are the primary factors likely to fuel the market growth over the forecast period. Moreover, during the forecast period, the adoption of augmented reality technology is expected to fuel market growth over the upcoming years. Small-package snacks, low costs, and firm strategies to focus on regional taste are all factors fueling the expansion of Brain Training Apps. Market Players are adopting a variety of techniques to increase demand. The market has had a lot of success selling the goods over the last decade, and several companies have released items aimed at promoting overall health in general.
One of the restricting factors for the growth of the brain training apps market is the high reliance on traditional assessment methods such as pen and paper-based assessment methods. A lack of scientific research is one of the major challenges to the market’s expansion over the upcoming years. Several companies on the market develop brain training apps that claim to be effective for cognitive assessment but lack adequate research and professional opinions.
The North America Brain Training Apps market is expected to register significant market share in terms of revenue and is projected to grow at a high CAGR soon. The Brain Training Apps Market is growing due to the availability of small-package snacks, low pricing, and company strategies that focus on regional flavour. Also, with the presence of various market players, the United States accounted for the highest share of the North American Brain Training Apps market in 2021, and it is expected to maintain its dominance during the forecast period. Furthermore, market players are boosting their merger and acquisition and partnership operations to improve their position in the global market.
- In Jan 2021 – Oliver signed an agreement with telecommunications operator Hong Kong Broadband Network (HKBN) to advance its flagship Kara Smart Fitness app into the lucrative Asian market. Under the terms of the agreement, HKBN would initially purchase a minimum of 1,000 Kara units for its customers, offering them bundled rates for on-demand access to OliveX’s immersive fitness content.
- In November 2020, Rosetta Stone Ltd. announced a partnership with Navajo Language Renaissance, a U.S.-based nonprofit organization working to revitalize the Navajo language using Rosetta Stone software. Through this partnership, the companies launched the Rosetta Stone Navajo Language app to assist parents in having access to the program to help their children to learn Navajo at home and school.
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Segmentation of Brain Training Apps Market-
By App Type
- Executive Function
- Other App Types
By User Type
- Other User Types”
- The US
- The UK
- Rest of Europe
- South Korea
- South East Asia
- Rest of Asia Pacific
- Rest of Latin America
Middle East & Africa-
- GCC Countries
- South Africa
- Rest of Middle East and Africa
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