The importance of personal care has seen a substantial rise over the past couple of decades, and this has driven the sales of sanitary products across the globe. The global feminine hygiene products market was worth US$ 21.5 Bn in 2020, and is projected to offer an absolute dollar opportunity of US$ 17.5 Bn through 2031.

Feminine hygiene Products Market to be driven by Developing Economies

Something as sensitive as feminine hygiene products has been doing the rounds in the developing economies in the present scenario. With this broad-mindedness creeping in, the feminine hygiene products market is bound to grow on a remarkable note in the next 10 years, as stated by Persistence Market Research through its latest market study known as “Feminine hygiene Products Market”.

As per agreement inked between UNICEF and Essity, 4K pupils and 500 teachers received education related to proper menstrual hygiene practices in Chihuahua in Mexico. Likewise, there are various awareness programs being conducted. This has also been captured by Persistence Market Research in its market study mentioned above.

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The global feminine hygiene products market, by type of product, spans sanitary napkins/pads, tampons, panty liners, menstrual cups, and feminine hygiene wash. By distribution channel, it’s supermarkets, convenience stores, department stores, retail pharmacies, and hygiene products. Persistence Market Research has mentioned these facts with future course of action in its latest market study entitled “Feminine hygiene Products Market”.

Region-wise Analysis

Europe and North America are quite matured regarding feminine hygiene products market. This could be credited to the benevolence of women therein regarding feminine hygiene. However, the Asia-Pacific is expected to witness constructive turbulence in this regard in the upcoming period. Certain countries of this region had women being sceptical regarding discussion on feminine hygiene products a few years back. However, the scenario is changing, especially with the Gen Z being vocal about it.

Also, the fact that disposable menstrual products are preferred is the unique selling point. According to survey conducted by the government of Scotland, in May 2020, close to 40% of the overall female population made use of disposable menstrual items.

The other geographies like LATAM and MEA are also emphasizing on menstrual hygiene. Along these lines, the Ministry of Health of Kenya, in May 2020, launched Kenya’s first MHM (Menstrual Hygiene Management) Policy and Strategy backed by the Water Supply and Sanitation Collaborative Council (WSSCC).

Competitive Hygiene

Persistence Market Research has profiled the key players in feminine hygiene products market

Company Profiles

  • Lil-lets UK Limited
  • Edgewell Personal Care
  • Ontex
  • Sanofi
  • Johnson & Johnson
  • Svenska Cellulosa Aktiebolaget SCA
  • Unicharm Corporation
  • Procter and Gamble
  • Diva International Inc.
  • Kimberly-Clark Corporation

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Persistence Market Research has also mentioned about the latest developments in this regard. For instance – Ontex, in May 2020, did announce plans regarding novel personal hygiene manufacturing plant in Rockingham County, NC, US. Limberly-Clark Corporation, in October 2020, did acquire Softex Indonesia for accelerating growth in personal care sector. Procter & Gamble, in February 2019, did acquire “This is L.”. It’s a start-up related to period care, which produces organic tampons and pads. Unicharm Corporation, in the year 2019, did launch Sofy Chojukusui (ultra-sound sleep) Pant. As the name suggests, it’s a pant kind of feminine napkin. Hindustan Unilever Ltd., in March 2020, did announce plans for acquiring VWash. It’s one of the female intimate hygiene products brands doled out by Glenmark Pharmaceuticals Ltd. Essity AB, in January 2021, did launch a series of absorbent & washable underwear within the category of “incontinence products”. They are very efficient with respect to menstruation management and bladder leakage.

What’s Further?

The global feminine hygiene products market is expected to witness an exponential simulation in the next 10 years – Persistence Market Research.

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