InsightAce Analytic Pvt. Ltd. has announced the publication of a market research report titled “Global Kombucha Market by (flavor (Regular/Original, Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others), Distribution Channel (Food and Drink Specialty Store, Hypermarket/Supermarket, Convenience Store, and Online Retail) – Market Outlook and Industry Analysis 2030”

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Traditional fermented foods, such as Kombucha, have become increasingly popular in recent years. A fermented tea drink, Kombucha, can be created with a variety of different ingredients, including sugar, fruit juice, or other flavours. Tea is fermented using a SCOBY to create it (Symbiotic Culture of Bacteria and Yeast). Minerals, vitamins, enzymes, and organic acids are all present in Kombucha, making it a “functional beverage,” according to some. Aside from treating constipation, Kombucha boosts the immune system, lowers blood pressure and cholesterol, kills cancer cells, acts as an antidote, antioxidant, and even has antibacterial properties. Consumers may pick Kombucha over typical soft drinks because of its functional properties and fundamental hydration benefits. Many customers are turning to fermented beverages because of the growing popularity of kombucha tea and the consequent rise in demand for higher quality kombucha beverages. First and foremost, fermented foods are a new trend in the food industry. As time Kombucha’s popularity is expected to increase on account of associated health advantages such as improved digestion and immune system function. Many of the health challenges faced by aged people can be addressed by drinking Kombucha, which is both natural and functional.

Market Dynamics:

Recently, the popularity of Kombucha has increased, and it is widely believed to be a health-enhancing beverage. Researchers are studying the health benefits of Kombucha, which has seen a remarkable increase in recent years. The kombucha industry is predicted to rise because of increasing customer preference for functional beverages over carbonated beverages and increased awareness of the product’s nutritional benefits. The functional beverage market for Kombucha is expected to increase rapidly over the next several years. The rise of the “healthy” food and beverage industry is attributed to consumer demand. Canned packaging for kombucha products has begun to be introduced by the kombucha industry, which is projected to lead to considerable growth potential. For instance, In November 2020, Fix8 Kombucha is now available in new, 100% recyclable aluminium cans in three of its most popular flavours: Triple Ginger, Strawberry Tulsi, and Citrus Saffron. The new format has been added to Fix8’s glass bottle collection to address the issue of consumption occasion and functionality.

In 2021, North America led the global market.  The regional market’s expansion can be due to several factors, including customer demand for nutritional beverages, expanding popularity of fermented drinks, an increase in the “health and wellness” trend, and rising consumer preference for all-natural components. Asia-Pacific is the region with the fastest growth rate.

The increasing penetration of kombucha tea in the APAC area is credited to significant vendors’ improved marketing and expansion strategies.  For example, in December 2021, Loob Holding Sdn Bhd, the owner of tea brand Tealive, purchased a 35% share in market-leading kombucha brand WonderBrew as part of its strategy to become Southeast Asia’s largest beverages portfolio firm.  Additionally, over 50% of kombucha brands sold in Indian, Malaysian, and Vietnamese supermarkets are premium imports from the United States and Australia.  Prominent players in the APAC kombucha market are also expanding their production to broaden their consumer base and push kombucha to the forefront.

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The following key companies are engaged in the Kombucha market:

Buchi Kombucha, Cell – Nique Corporation, Equinox Kombucha, Fix8 Kombucha, Flying Embers, GT’s Kombucha, GUTsy Captain, Hain Celestial Group, Health-Ade LLC, Heal Probiotics, HIGH COUNTRY, Kevita, Inc., Kombucha Me Pty Ltd., Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, Local Roots Kombucha, Makana Beverages Inc., Nesalla Kombucha, Pronatura, Red Bull GmbH, Reed’s Inc., Revive Kombucha, SOUL BREW KOMBUCHA, Strappa Live Kombucha, the Humm Kombucha LLC, Townshend’s Tea Company and Yogi Tea

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