Globally, the Lip Liner Market is expected to expand at a significant CAGR over the next few years due to its growing scope and applications. Key factors such as increasing demand for face-makeup cosmetic products, high focus on aesthetic appeal, growing preference for organic, natural, and long-lasting lip liners, and availability of various types of lip liners on online platforms and offline stores are expected to drive global market growth during the forecast period.

Lip liners also called lip pencil is a popular cosmetic product used for filing in uneven areas on the outer edges of the lips. Lip liners are applied before the lipstick in order to obtain an even shape. These are used to outline the lips, prevent the lipstick hues to bleed or feature out of the lip line and create the illusion of bigger and fuller lips. Lip liners are sold in pencil form with a sharpener or retractable tube, usually available in reds, pinks, browns, and plums on online platforms and offline shops and are rapidly gaining traction due to rising social media influence and brand promotions by celebrities and influencers.

Factors such as rapidly expanding e-commerce sector and cosmetic industry, increasing disposable income, rising working-class population, and increasing investments for developing long-lasting lip liners in more colors are expected to boost global market growth between 2022 and 2028.

However, factors such as high prices of certain lip liners, negative feedback from existing consumers such as mismatched color shades, and rising availability of counterfeit and low-quality products are expected to hamper overall market growth during the forecast period.

Reds Lip Liner Segment To Register Rapid Revenue CAGR:

The reds lip liner segment is expected to register rapid revenue CAGR over the forecast period. This can be attributed to increasing demand for red lip liners for daily usage, growing preference for reds as a standard color, and availability of red lip liners by various manufacturers on online and offline stores.

Women Segment to Account for Largest Revenue Share:

The women segment is expected to account for largest revenue share during the forecast period owing to increasing trend of wearing lip makeup, growing inclination towards lip liners for outlining the lips, rising purchasing power, and increasing awareness about benefits of using lip liners.

North America to Lead In Terms of Revenue Share:

North America is expected to account for largest revenue share in the global market during the forecast period owing to increasing focus on personal appearance, high purchasing power and social media influence, rising availability of lip liners in various colors on online platforms, and increasing investments in developing high-quality lip liners in more colors. 

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Lip Liner Market By Company:

Urban Decay
Bite Beauty
Bobbi Brown

Lip Liner Industry Recent Developments:

In July 2022, Rare Beauty by Selena Gomez announced the launch of matte lipstick and lip liner. The super creamy, waterproof lip liner is available in 10 made-to-match shades as the matte lipsticks.
In August 2022, Tower 28 Beauty announced the launch of a multiuse product which is a 3-in-1 eye, cheek and lip liner. OneLiner Multi-Liner is a creamy, matte liner that can be used on the eyes, lip and cheeks.

The global lip liner market has been segmented based on type, application, and region:

Lip Liner Market Segment By Type:

Reds Lip Liner
Pinks Lip Liner
Browns Lip Liner
Plums Lip Liner
Lip Liner Market Segment By Application:


Lip Liner Market Segment by Region:

North America (USA, Canada)
Europe (Germany, France, UK, Italy, Russia)
Asia Pacific (China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam)
Latin America (Brazil, Argentina)
Middle East & Africa (Turkey, Saudi Arabia, U.A.E)

Key Reasons to Purchase:

Estimates 2022 to 2028 lip liner market current market trends and development trends
Market dynamics along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the lip liner market
Competitive landscape involving market share of the major players, new strategies and projects adopted by players in the last five years
Comprehensive company profiles covering product offerings, key financial information, SWOT analysis and strategies employed by major market players
Brief about impact of COVID-19 on the global lip liner market

Key Questions Addressed:

What revenue CAGR is the global market expected to register during the forecast period?
Which key players are leading in the global lip liner market?
What is the expected market size of the global lip liner market between 2022 and 2028?
What factors are expected to open new growth avenues and opportunities for existing and emerging market players?
What are some of the key challenges that the global market is expected to face during the forecast period?
Which region is expected to account for largest revenue share over the forecast period?

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