The Facial Makeup Products market rides on the back of several macro-trends in the overall beauty industry. The distinct demand trajectories for spray color cosmetics has been witnessing several spikes over the past few years driven by changing fashion and fads. These changes have been increasingly being driven by consumers who are looking for newer and more effective formulations in skincare and anti-aging products. The growing inclination toward Powder Cosmetics based on natural and organic ingredients has unlocked promising prospects in the market. Strategies on capitalizing on these avenues have led to notable product innovations in gel color cosmetics, especially in developing and developed regions. Market players are also leveraging the potential of online commerce to introduce new products and tap into emerging markets for Lips Products.
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Main Segments Covered in Premium Color Cosmetics Industry Research
By Product Type
- Facial Color Products
- Loose Face Powder
- Other Facial Products
- Eye Makeup Products
- Eye Liners/Pencils
- Eye Shadow
- Other Eye Makeup
- Lips Products
- Lip Gloss
- Lip Liners/Pencils
- Lip Sticks
- Other Lip Products
- Nail Products
- Nail Paints
- Nail Polish
- Nail Removers
- Nail Treatment/Strengtheners
- Other Nail Products
- Hair Color Products
- Facial Color Products
- Mid-premium/Affordable Premium
By Consumer Orientation
- Color Cosmetics for Men
- Color Cosmetics for Women
- Unisex Color Cosmetics for
By Sales Channel
- Specialty Stores
- Brand Outlets
- Modern Trade Channels
- Online Channels
- Departmental Stores
- Convenience Stores
- Other Stores
Asia Pacific is emerging as the regions with immense potential for companies in the blushers market. This is attributed to the large lucrative avenues in key product segments notably facial make-up and hair color segments. A rapidly aging population has led to a burgeoning adult population, women as well as men, increasingly demanding hair dye brands. This is expected to lead to an extensive uptake of hair color cosmetics products in the region. However, in the coming years, players in the color cosmetics market may shift their attention to North America. A probable reason supporting this shift is the higher growth pace of the regional market, which is anticipated to rise at CAGR of 4.1% during the assessment period.
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E-commerce channels in the face makeup market are expected to proliferate at a robust CGAR in the coming years. In the year 2017, its revenue share was not substantial amounting to 11.6% in the overall color cosmetics market. However, there are several trends stoking the popularity of online channels for producers of color cosmetics. Rapid advances being made in the internet technologies, especially in emerging and developed economies, and changes in consumer buying patterns, are expected to fuel the demand for e-commerce sales channels in the color cosmetic products. The ease of the accessibility and rapid delivery of products are making e-commerce channel the cynosure of attention for users of color cosmetics.
Who is Winning?
Retail storage space and product availability are important in creating demand for a product in the personal care market. Manufacturers are trying to shift from niche channels of distribution to mainstream mass retailers in response to rising consumer demand for green products.
- Major retailers such as Walmart Stores, Inc. and Target Brands, Inc. are emphasizing on natural and organic color cosmetics. Furthermore, supermarkets such as Loblaw Companies Limited and Safeway Inc. are expanding their product lines. This has resulted in significant increase in the sales of color cosmetic products in recent years.
- Premium brands of color cosmetic products are usually sold through drugstores and beauty specialist retailers.
Emergence of efficient and user-friendly distribution channels such as online retailing is one of the factors that is expected to aid market growth. Moreover, various leading chains such as Wild Oats and Trader Joe’s develop and offer their products under private labels.
Some of the leading companies offering color cosmetics are L’Oreal S.A., Johnson & Johnson, Benefit Cosmetics LLC, Revlon Group, MAC Cosmetics, Procter & Gamble Co., Colgate-Palmolive Company, Chanel S.A., Laverana GmbH & Co. KG, Clarins Group, Coty Inc., Ciate London, Chantecaille Beaute Inc., Avon Products Inc., and Unilever PLC.
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Fact.MR, in its new offering, provides an unbiased analysis of the demand for Lip Products presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031.
The study divulges compelling insights on the demand for color cosmetics based on product type (facial color products, eye makeup products, lips products, hair color products, and nail products), by form (powder, spray, crème and gel), by pricing (mass, mid premium/affordable premium and premium), by consumer orientation (men, women and unisex) and by sales channel (specialty stores, brand outlets, modern trade channels, online channels, departmental stores, convenience stores and other stores), across seven major regions of the world
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The study on the Eye makeup Products tracks the intensity of the competition in the overall market and the strategies adopted by new entrants to gain a foothold in the market. It also evaluates key tactical and strategic developments entered by emerging and established players such as related to mergers and acquisitions, mergers, and collaborations. Prominent players operating in the color cosmetics market are Procter & Gamble, Chantecaille Beaute Inc., Revlon, Inc., Limited, Coty, Inc., Shiseido Company, the Estée Lauder Companies Inc., Avon Products, Inc., Unilever N.V., LVMH Moët Hennessy Louis Vuitton S.E., and L’Oréal S.A.
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