Full-service market research firm Portland Marketing Analytics (PortMA) launches its first edition report on Experiential Benchmarks for Non-Alcoholic Beverage Sampling. Based on thousands of exit interviews, the report gives marketers the knowledge they need to help their brand shine and stand out from competing beverage offerings.

Portland, ME, USA – PortMA’s Beverage Sampling (Non-Alcoholic): Experiential Benchmarks report shows experiential marketers how to increase ROI from beverage sampling events. The report channels the knowledge and reviews of field staff and combines it with the expertise of PortMA’s data experts.

It’s a must-read for marketers looking to deliver show-stopping experiential marketing campaigns that result in unparalleled conversions. As post-pandemic consumers are finally returning to brick-and-mortar stores, product sampling is offering marketers excellent opportunities to connect customers to their brand.

Experiential marketing has the power to grab consumers’ attention as few other channels do. With fewer limitations on experiential marketing events, the timing is right to harness the power of data to raise event ROI. This report gives marketers the insights they need to deliver consumer interactions that lead to conversions.

PortMA’s beverage sampling benchmarks report’s findings are based on insights gained from 570 activation days and nearly 11,000 consumer exit interviews.  During these events, field staff distributed more than 1.5 million samples of non-alcoholic beverages. The insights gained from those activations are distilled in this report.

During the activation days, consumers sampled a wide range of products, including:

  • Coffee and tea
  • Juice and juice drinks
  • Milk
  • Soft drinks
  • Water

The variety of product sampling makes this report easily applicable to a wide range of non-alcoholic beverage brands.

Chris Clegg, President and Research Director at PortMA, says: “As consumers are returning to in-store shopping, beverage brands have a fantastic opportunity to connect with customers through experiential marketing.

“Our report gives in-house marketers and agencies the tools they need to create outstanding events that deliver high event ROI.”

The report’s contents allow marketers to demonstrate the value of beverage sampling compared to other marketing techniques. Marketers will find it easier to talk to stakeholders about campaign budgets and maximizing spending. PortMA’s report allows marketing professionals to negotiate better venue agreements and manage their campaign’s performance.

Purchasing the report includes a single-user license that gives marketers access to these tools:

  • One-page executive summary
  • Fully indexed PDF report
  • PowerPoint data tables
  • Analyst support for the 12 months following the purchase

PortMA is a full-service marketing firm that uses data analytics to develop and evaluate marketing communication strategies for experiential marketing agencies, advertisers, and leading brands.

For more information about the contents of the report, please visit this link or contact the sales team directly using the information below.

[email protected] 1.800.917.9983

Tags: Product Sampling, Experiential Marketing, event ROI