According to the latest report by IMARC Group, titled “Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the Indian reached a value of INR 41,821 Crore in 2021. Pan masala refers to a mixture of herbs, nuts, and seeds that is commonly consumed across India to remove the foul mouth odor and provide fresh breath. It is generally prepared by using a balanced mixture of catechu, cardamom, areca nuts, lime, flavoring agents, natural perfuming materials, etc. Pan masala is popularly utilized as a mouth freshener across both rural and urban areas owing to its convenient packaging, widespread availability, and advantages over other tobacco-based products.

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The introduction of innovative product variants, such as those with cinnamon, chocolate, sugar-coated fennel seeds, saffron, sweet-preserved rose petals, silver-coated betel nuts, etc., is primarily driving the pan masala market in India. Besides this, the development of flexible and cost-efficient packaging solutions, including pouches, sachets, and tins, is further catalyzing the market growth. In line with this, key manufacturers are focusing on product packaging systems that ensure longer shelf life while retaining the fragrance of the pan masala, which is acting as another significant growth-inducing factor. Furthermore, the launch of novel advertising campaigns via print, television, and online channels by major players is also augmenting the market growth. In addition to this, the inflating popularity of smokeless tobacco products, especially in rural areas and among young consumers, is anticipated to fuel the pan masala market in India in the coming years. Looking forward, IMARC Group expects the market to reach INR 53,081.5 Crore by 2027, exhibiting at a CAGR of 3.88% during 2022-2027.

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Competitive Landscape with Key Players:

The competitive landscape of the pan masala market in india has been studied in the report with the detailed profiles of the key players operating in the market.

Key Highlights of the Market Segmentation:

Breakup by State:

  • Uttar Pradesh
  • Bihar
  • Maharashtra
  • Madhya Pradesh
  • Odisha
  • Jharkhand
  • Delhi
  • Others

Breakup by Type:

  • Pan Masala with Tobacco
  • Plain Pan Masala
  • Flavored Pan Masala
  • Others

Breakup by Price:

  • Premium
  • Non-Premium

Breakup by Packaging:

  • Pouch
  • Cans
  • Others

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Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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