The latest market analysis report titled Piracy in Sport – Thematic Research study has been added to the report store by GlobalData Plc. The stakeholders in the sports sector are facing the challenge of piracy costing them as much as USD 28.3 billion a year. While the increased number of ways to watch sports is a benefit to fans, issues have been caused by media rights being split between multiple platforms, most of which require a subscription fee of some sort. The ever-increasing value of these various media rights has made the situation much worse and will continue to do so in the coming years. As a result of increasing prices, many sports fans have begun illegally viewing sports events, with many finding links online to watch live events at no cost.
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Piracy in Sport Trends
The main trends shaping the piracy theme over the next 12 to 24 months covered in this report are:
- Streaming/OTT platforms
- Increase in quality
- Never-ending growth
- Social media
- Password sharing
- Illegal revenues
- Territorial restrictions
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Piracy in Sport Companies
GlobalData highlights publicly listed and private companies that are most affected by the piracy theme in the current landscape.
- Apple: Apple has maneuvered itself into one of the dominant forces in the music streaming market with Apple Music. Despite its success, they have experienced some recent bumps in the road. In the last few years, Apple has been issued several lawsuits alleging that the company is sharing pirated re-recordings of musical compositions on iTunes for their own profit. While there have been no subsequent updates on these lawsuits, it remains worrying that a company that is supposed to be opposed to piracy is potentially aiding the problem.
- beIN: beIN Sports have been embroiled in several legal disputes over media rights and broadcasting piracy due to Qatar’s tense relations with its neighbors. Saudi Arabia, Bahrain, Egypt, and the UAE froze ties with Qatar after they expressed concerns over Qatar’s involvement with terrorist groups that posed a threat to the stability of the region.
- Disney: Disney’s new streaming platform, Disney+, has significant early issues with piracy. The Mandalorian, which is the platform’s signature TV show, gained wild popularity after the release of its first season in conjunction with the platform in 2019. With the ease of online piracy, it is incredibly simple to find this content for free elsewhere on the internet.
- Napster: Napster is one of the rare examples of a company that has successfully managed to alter its public image, although the company in its current form is vastly different from the one that came before. Today, Napster has a reputation for being a legitimate music streaming service and was acquired in August 2020 by online music company MelodyVR for $70 million.
- Netflix: Netflix has emerged as one of the world’s leading streaming services for film and TV, providing an affordable option for those looking for new entertainment to watch.
- Sky: Sky’s domestic media rights deal with the Premier League is among the most lucrative in the sporting world, and while the terms of renewal look sustainable for now, they are losing revenues to piracy.
- Spotify: Spotify has solidified itself as one of the dominant players in the music industry and is believed to have helped turn the tide in the fight against music piracy that raged throughout the 2000s. Spotify has an established user base of millions around the globe, which they have managed to build thanks to its consistent affordability.
- Warner Bros: Movie industry giants Warner Bros made the somewhat controversial decision to release all of their 2021 slate in theaters and on the streaming platform HBO Max concurrently.
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