Since the beginning of The Influencer Marketing Factory in 2018, the company has always been in the loop of the latest trends. The global influencer marketing agency published a Social Commerce and Creative Economy report that has been downloaded by Fortune 100 companies and thousands of marketers from around the globe. From then on, The Influencer Marketing Factory could see the traction its company had and decided it was time to take a step further.
Insider Intelligence reports that just in 2021, the number of podcast listeners will increase by 10.1%, making the number of annual listeners amount to 117.8 million. Podcasts have been around for about two decades, it is just now becoming a channel of mainstream media, with examples like Joe Rogan selling his podcast, The Joe Rogan Experience, to Spotify for $100 million. Podcasts allow people to access all types of media: current news, advice, crime stories, all without having to watch it with their eyes. This makes podcasts extremely accessible for all types of people, especially people on the go. With this spectacular growth rate and accessibility of podcasts, The Influencer Marketing Factory decided to create its own called The Influence Factor.
With episodes spanning about 45 minutes, The Influencer Marketing Factory team engages in an informal chat discussing aspects of the social media industry, such as what the current trends are, how businesses can utilize certain tools or apps, and influencer marketing in general. So far, The Influencer Marketing Factory has recorded three episodes: The Creator Economy, TikTok Trends, and The Metaverse, all of which are extremely relevant to the field of influencer marketing. The Influencer Marketing Factory wants to stray away from the “How To” podcast and just be a channel where people can tune into if they want to get up to date with what’s new in the industry and listen to their professional insight.
As of now, it is just the team that participates in the podcast however, in the future, the agency is planning on inviting other experts in the field to join them and give listeners more information and a different perspective, maybe from the influencer or brand’s angle. With influencer marketing being a relatively new concept in the world of business, The Influencer Marketing Factory wants to share its experiences and expertise with people who are interested in maybe getting involved with the Creator Economy or expanding their business’ marketing towards a more digital direction.
The Influencer Marketing Factory pays close attention to the behaviors of the more tech-savvy generations, such as Gen Z, as they have a quick-moving, ever-changing culture that is difficult to keep up with. Social media platforms nowadays can be challenging to navigate, such as executing trends, reaching your target audience, or getting authentic engagement. That’s why the agency wants to give tips and tricks on how to get involved in this market and how to harness these tools to grow a business to its best potential. The Influence Factor is easily accessible as listeners can listen on an audio platform, such as Spotify or Apple Podcasts, or watch on YouTube.
About The Influence Factor Podcast
The Influence Factor releases monthly podcast episodes about influencer marketing and other facets of the marketing industry. It’s hosted by Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, and features other members of the Influencer Marketing Factory team. The Influencer Factor is a podcast powered by The Influencer Marketing Factory and it’s available on Spotify, Apple Podcasts, Google Podcasts, Amazon Music, and YouTube.
About The Influencer Marketing Factory
The Influencer Marketing Factory is a global influencer marketing agency that helps brands and companies engage with Gen Z & Millennials on TikTok, YouTube, and Instagram.