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Throughout the countless lockdowns endured across the country since the COVID-19 pandemic began, digital marketing has more than proven its worth for businesses of all industries. According to the premier digital marketing agency Sydney-wide, Zib Digital, email marketing is a particularly valuable marketing tool that has perhaps become more important than ever over the past couple of years.

However, as Zib Digital explains, email marketing can be difficult to do well. To get all the benefits of this platform, marketers need to be familiar with all the best practices and stay up to date with the latest trends.

Firstly, sending generic emails to an entire database likely won’t have the desired impact and will result in getting deleted and possibly losing contacts who unsubscribe in response to the spammy behaviour. Zib Digital says personalisation is one of the most important factors contributing to making email marketing effective.

Another tip from the leading SEO agency Sydney-wide is to include interactive features to emails to help boost engagement. Including a call-to-action (CTA) button will encourage users to engage, as will offering special deals as people like to feel rewarded for their engagement.

Zib Digital says that while the content of the email is certainly important, creating an attention-grabbing design is equally as crucial. Design trends are constantly evolving, so Zib Digital advises marketers to stay on top of trends and incorporate the latest styles into their designs.

Creating personalised emails might seem like a daunting and time-consuming task, which is why Zib Digital recommends marketers take advantage of automation. This can help to ensure emails being sent out reflect the actions and behaviours of a particular person. For example, sending out an email when a user interacts with a website such as leaving items in a shopping cart can encourage them to return to the website.

As a leader in building websites and creating digital campaigns including effective SEO Sydney-wide, Zib Digital connects businesses and customers through clever online marketing strategies. To speak with a digital marketing expert, contact Zib Digital today.

Contact us on – 1300 942 633

Tags: SEO Sydney, Sydney, agency, SEO, digital marketing