Innovate Platform Enhancement, Wellness Launches Take Center Stage at ICON 2026

[Sep 3 / 3:30 PM | Source: Market America Worldwide] — Market America Worldwide celebrated its 34^th year with its biggest announcement yet: a full-scale platform rebuild positioning the company for what executives are calling its next era of growth. The news came at ICON 2026, the e-commerce giant’s annual international convention held Aug. 21–23 at the Steven Tanger Center for the Performing Arts in Greensboro, North Carolina. The event drew thousands of entrepreneurs, industry professionals and independent business owners from around the world.

The centerpiece was the upcoming launch of the new MarketAmerica.com on Sept. 22, marking the company’s largest technology transformation to date. The platform unifies Market America’s brands, shopping experiences and ecommerce tools into a single global system, with upgrades aimed at faster performance, stronger mobile commerce and improved scalability. New features include AI-powered shopping tools, multilingual support, expanded AutoShip and subscription options, and broader Partner Store integration for UnFranchise® Owners.

“Our next chapter is about bringing all of those experiences together in one,” said Marc Ashley, President and COO of Market America Worldwide. “This transformation gives entrepreneurs and customers access to faster technology, smarter AI tools, stronger customer experiences and a platform built for the future of commerce.”

Another major announcement was the introduction of EverRX, a new clinician-guided wellness platform offering access to licensed providers and personalized programs in weight management, longevity and metabolic health, including GLP-1 medications, select peptide therapies and other prescription wellness options when clinically appropriate. The launch expands Market America’s health and wellness portfolio, allowing UnFranchise Owners to better meet the modern customer’s ever-evolving needs.

The event unveiled several other new products across the company’s key brands, including Smarter Sachet AM & PM hydration formulas, which sold out within its first week of launch; Tower+^® Essential Amino Acids; and the first peptide-based skincare offering from Lumière de Vie® — GHK-CU Peptide Renewal Complex. Other notable debuts included additions to The Usuals line of household goods and new crowd-favorite cosmetics from Motives^®, including Eyeshadow Sticks, Dual Blush and the relaunch of the popular Liquid Powder Mineral Foundation.

Co-Founder & CEO Loren Ridinger took center stage to close out ICON 2026 with a powerful keynote centered on embracing change, taking decisive action and refusing to wait to pursue personal growth and greater possibilities. As Market America enters a new era of innovation and entrepreneurial opportunity, Ridinger challenged attendees to move forward with purpose, believe in what is possible and take action to create the future they want.

That spirit carried throughout the weekend as Market America celebrated the achievements of its independent entrepreneurs, recognizing personal milestones and business accomplishments. Among the highlights was a special ceremony honoring four individuals who surpassed $1 million in lifetime sales.*

The convention drove local economic activity in Greensboro through hotel stays, dining, tourism and transportation over the four-day event.

For more information, visit MarketAmerica.com.

About Market America Worldwide

Founded in 1992, Market America is a globally recognized e-commerce and product brokerage company celebrated for its scientifically advanced formulas designed to optimize human health and performance.^†Market America’s dedication to quality, purity and scientific advancement is the hallmark of its products, empowering individuals to lead healthier and more fulfilling lives. Market America Worldwide offers access to millions of products and holds high rankings in various ecommerce listings, including Newsweek’s Best Online Shops and Digital Commerce 360’s Top Online Marketplaces. The company has received the Better Business Bureau’s Torch Award for Marketplace Ethics three times (2013, 2018 and 2024). It also ranks as one of The Business North Carolina Top 125 Private Companies, showcasing its significant impact in the online retail space.

*Earnings depicted are atypical and the success of any UnFranchise Owner will depend upon the amount of hard work, talent and dedication which he or she devotes to building his or her Market America business. For typical earnings, see www.market-america.info/mais.

^†These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.