MarkNtel Advisors is not just a market research company; it is a cornerstone in the realm of research and consulting provide market research report titled as Saudi Arabia Home Care Market Size, Share, Analysis, Forecast 2023-2028.

Saudi Arabia Home Care Market Analysis and Insights:

The Saudi Arabia Home Care Market size is estimated to grow at a CAGR of around 5.0% during the forecast period, i.e., 2023-28.

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Saudi Arabia Home Care Market Dynamics
Significant Driver: Rapid Urbanization in the Country Drives the Market

The country has seen rapid urbanization in the last few years as more people move from rural areas to cities in search of better livelihoods, creating a demand for home care products that are tailored to urban living. With the frequent movement to urban areas of the country, the requirement for compact & space-saving products has risen due to smaller living spaces such as apartments & condos, where space is limited, which helps in saving time & labor-saving costs. For instance,

In 2021, according to the World Bank, Saudi Arabia reported nearly 15.49 % total rural population compared to around 16.2% in 2018.

Moreover, the focus on premium & modern products is supplemented with expanding disposable income, which offers advanced features such as high-end vacuum cleaners with HEPA filtration & has catered to the demand for these products in the country in the coming years.     

Saudi Arabia Home Care Market Report Segmentation:

The report has segmented the market into the following categories:

By Product Type

-Air Care

–Candle Air Fresheners

–Electric Air Fresheners

–Gel Air Fresheners

–Liquid Air Fresheners

–Spray/Aerosol Air Fresheners

–Carpet Fresheners

–Odour Neutralizers

–Others (Refrigerator Fresheners, Bin Fresheners, and others)


–Automatic Dishwashing

—Automatic Dishwashing Liquids

—Automatic Dishwashing Powders

—Automatic Dishwashing Tablets

—Dishwashing Additives

–Hand Dishwashing

-Home Insecticides

–Electric Insecticides

–Insecticide Baits

–Insecticide Coils

–Spray/Aerosol Insecticides

–Others (Foggers/Bombs, In-Home Insect Repellents, and others)

-Laundry Care

–Carpet Cleaner

–Fabric Softeners

–Laundry Aids

–Spot and Stain Removers

–Starch/Ironing Aids

–Water Softeners

–Others (Colour Enhancers, Scent Booster, and others)


–Floor Polish

–Furniture Polish

–Metal Polish

–Shoe Polish

-Surface Care & Bleach

–Home Care Wipes and Floor Cleaning Systems

–Bathroom cleaners


–Drain Openers

–Kitchen Cleaners

–Multi-Purpose Cleaners


-Toilet Care

–In-Cistern Devices

–Toilet Care Tablets/Powders

–Toilet Cleaning Systems

–Toilet Liquids/Foam

By Distribution Channel


-Convenience Stores

-Online Retail/E-commerce

-Traditional Retailers

-Others (Direct Sales, Vending Machines, and Others)

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Market Divided by Region/Country:

By Region





Who are the top Companies in the Saudi Arabia Home Care Market?

Unilever, Henkel Jebel Ali FZCO, Reckitt Benckiser Group PLC, The Clorox Company, Procter & Gamble, Knooz Al-Ardh Detergent Manufacturing Co. LLC, Madar Group, Basic Chemical Industries, Gulf Hygiene Co. Ltd., 3M

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