Back & Neck Massagers market size is predicted to reach $7.2 billion by 2030, growing at a CAGR of 6.7% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The primary factors influencing the market growth are the rising stress-related cases globally, growing worldwide aging population, the significant incidence of chronic pain, stressed and fatigued muscles, evolving lifestyles, finds IndustryARC in its recent report, titled “Back & Neck Massagers Market – By Product Type (Manual, Vibrating, Impulse, Shiatsu, Others), By Power Type (Corded, Cordless), By End-User (Spas and Massage Parlors, Households, Physiotherapy Clinics, Private Hospitals, Others),  By Age Group (Adults, Older People, Babies), By Distribution Channel (Direct Sales, Supermarkets & Hypermarkets, Specialty Stores, Departmental Stores, Multi-Brand Stores, Online Retailers, Others), By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030.”

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North America to Register Highest Growth:

In 2022, North America held a significant 38.6% share of the global market revenue, largely driven by the United States which contributed the most revenue in the region. The market in the region is seeing revenue growth due to several factors, including the strong presence of key players, early adoption of advanced technologies, and increasing focus on fitness and wellness. According a recent by World Physiotherapy Council, Massage therapy has been proven effective in alleviating various health issues commonly associated with aging, including high blood pressure, dementia, osteoarthritis, stiffness, and body aches. With the global population aging at an unprecedented rate, it is expected that by 2050, nearly 17% of people will be over the age of 65, thereby driving market demand.

Back & Neck Massagers Market 2023-2030: Segmentation

By Product Type







By Power Type



By End-User

      Spas and Massage Parlors


      Physiotherapy Clinics

      Private Hospitals


By Age Group


      Older People


By Distribution Channel

      Direct Sales

      Supermarkets & Hypermarkets

      Specialty Stores

      Departmental Stores

      Multi-Brand Stores

      Online Retailers


By Region


      South America


      North America

      Rest of the World


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Back & Neck Massagers Market Report – Key Takeaways:

Fastest Growth of Asia Pacific Region

Because of changes in lifestyle and rising disposable income, Asia Pacific is likely to have a substantial role. More disposable income leads to increased spending on personal gadgets, which increases product demand. For example, the market for appliance and consumer electronics in India is expected to reach $48.37 billion by 2023, rising at a CAGR of 9%, according to a study released in January 2023 by India Brand Equity Foundation. Furthermore, the expansion of the region’s e-commerce business is predicted to help in revenue generation because many worldwide brands may be easily reached through this channel.


Cordless Electric Massagers Registers Notable Growth

The year 2022 saw a remarkable surge in the power of cordless electric massagers, with a market share of approximately 55.8%. Cordless massagers are becoming increasingly popular among consumers because they can be used almost anywhere without the need for a power source. As a result, more businesses are focusing on providing cordless massage products, which is expected to further drive the growth of this market segment in the coming years.


Rising Demand for Vibrating type Massagers

The World Confederation for Physical Therapy (WCPT) reported in a published article that vibrating massagers held a significant value share of 26.4% in 2022 and are projected to maintain high demand in the foreseeable future. The rising popularity of these massagers in the sports and personal care industries is driving increased consumer interest. Additionally, promotional efforts for these products on social media platforms are expected to make a significant contribution to market growth.


The limited market penetration in emerging economies could pose a significant obstacle to the global expansion of the Back & Neck massagers market.

The market for electric massagers is experiencing low adoption rates in South America, Africa, and APAC countries (excluding Japan). While electric massagers are commonly used by households in the United States, their usage in developing nations such as Brazil, India, and Nigeria remain limited due to factors such as a lack of awareness, affordability, and reluctance towards using such products, compounded by low GDP levels in these regions. As a result, individuals in these regions often resort to traditional massage methods whenever possible. Despite the numerous benefits offered by electric massagers, the market’s growth is being hindered by several challenges, including a shortage of qualified and trained personnel, inadequate facilities, limited accessibility, unfavorable regulations for investors, bureaucratic hurdles, and a lack of international certification. All of these factors contribute to the low adoption rates of electric massagers in these regions.

Product safety concerns have the potential to impede market growth.

Consumer confidence in the back and neck massagers market can be undermined by safety concerns. If consumers view these massagers as potentially hazardous or lacking reliability, they may exhibit reluctance in making purchases. Negative publicity or safety incidents can result in decreased sales      and harm a brand’s reputation. Additionally, injuries arising from design flaws, manufacturing problems, or insufficient safety features in these massagers can expose manufacturers to liability claims and lawsuits. Legal battles are costly and time-consuming, posing significant financial and reputational consequences for companies involved.


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Key Opportunity Analysis:

The increasing prevalence of stress-related cases worldwide is anticipated to drive the growth of the electric massagers market.

Prolonged stress can have negative effects on a person’s daily activities and leisure, which can lead to physical deconditioning and muscle weakness, resulting in back pain. Electric massagers have been shown to improve immune and neurological system functions, as well as alleviate nerve irritation and improve blood circulation. Severe and chronic stress can lead to muscle tension and contraction difficulties, causing uneven pressure on bones and resulting in subluxations. Electric massagers are used to relieve muscle tension and pain in affected areas of the body. As these therapeutic benefits can be achieved without medication, the demand for electric massagers is expected to increase in the coming years.


The utilization of internet platforms to raise awareness is another significant factor contributing to the growth of the electric massagers market share.

The emergence of the internet has allowed potential customers to browse through a wide range of massagers offered by suppliers through their online portals, improving the user’s buying experience and increasing brand retention and visibility. The ability of vendors to promote their products online enables them to generate more revenue and capture a larger market share, contributing to the growth of the electric massagers market. These portals provide customers with a unique platform to compare prices and product promotions by providing information about a wide range of electric massagers. As internet adoption continues to grow worldwide, the market is expected to expand accordingly. During the forecast period, the internet is expected to remain an excellent platform for product promotion, distribution, and information.


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The Report also covers the following Areas:

  • Back & Neck Massagers Market Size and Forecast
  • Back & Neck Massagers Market Trends
  • Back & Neck Massagers Market Analysis by Product Type


Back & Neck Massagers Market 2023-2030: Key Highlights

  • CAGR of the market during the forecast period 2023-2030
  • Value Chain analysis of key stake holders
  • Detailed analysis of market drivers and opportunities during the forecast period
  • Back & Neck Massagers Market size estimation and forecast
  • Analysis and predictions on end users’ behavior and upcoming trends
  • Competitive landscape and Vendor market analysis including offerings, developments, and financials
  • Comprehensive analysis of challenges and constraints in the Back & Neck Massagers Market


Covid and Ukrainian Crisis Impact:

The scented candle industry has been affected by the Covid-19 outbreak and subsequent economic crisis in both the home and commercial segments. As Back & Neck Massagers are typically considered a luxury item, individuals with limited disposable income may be deterred from buying them. Additionally, the downturn in the hotel industry, which is a major purchaser of Back & Neck Massagers, is expected to persist for several years.Due to these factors, manufacturers of Back & Neck Massagers are expected to face pricing pressure and may need to compete on product pricing in order to remain competitive.

The supply chain interruption caused by the Russia-Ukraine war has hampered the growth of the Back & Neck Massagers Market. The interruption has raised freight rates, caused container shortages, and reduced warehouse space available. As a result, inflationary difficulties have arisen in the aftermarket.


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List of Key Market Players inBack & Neck Massagers Market:

The Back & Neck Massagers Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:

  • Portmeirion Group PLC.
  • Johnson & Son, Inc.
  • Newell Brands, Inc.
  • MVP Group International Inc.
  • Estée Lauder Companies, Inc.
  • Conscious Candle Company
  • The Yankee Candle Company
  • Bolsius International BV
  • Welburn Candles Pvt Ltd
  • CoScentrix

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IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format which assists an intelligent and informed decision-making process.


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