Data Reveals One-Third of Canadian Adults Lack Adequate Magnesium Intake

TORONTO, ON, April 25, 2024 — Isotonix® announced today the launch of its new Isotonix Magnesium supplement in Canada, aiming to address the prevalent issue of magnesium deficiency among Canadians. Health Canada data reveals that more than one-third of Canadian adults do not consume enough magnesium, leading to potential health challenges. Isotonix, a leading brand in the nutraceuticals industry, is part of the Market America global portfolio.

Magnesium is vital to overall health, ranking as the fourth most abundant mineral in the body. It supports over 300 enzyme systems, playing a crucial role in energy metabolism, bone health, muscle function, and heart health. Inadequate magnesium intake, often termed the ‘invisible deficiency,’ can stem from modern agricultural practices, magnesium-depleting foods such as soft drinks and processed foods, and magnesium-depleting medications.

Magnesium deficiency can lead to health issues. For example, 84% of postmenopausal women with osteoporosis were found to have inadequate magnesium levels. Individuals experiencing migraine headaches tend to have lower levels of serum and tissue magnesium than those who do not. Signs of magnesium deficiency include:

  • Fatigue, weakness
  • Poor appetite
  • Nausea, vomiting
  • Numbness or tingling in the skin
  • Muscle cramps
  • Seizures
  • Abnormal heart rate

Health Canada advises daily magnesium intake levels of 400–420 milligrams for adult men, 310–320 mg for adult women, and 350–360 mg for pregnant women. However, data from the agency reveals that over one-third of Canadian adults fail to meet these guidelines. This inadequacy rises to over 40% in more than half of the adult age and sex groups.

To increase magnesium intake, the National Institutes of Health recommend incorporating magnesium supplements into one’s diet. Harvard School of Public Health and NIH experts recommend magnesium forms that dissolve in liquid or are liquid – such as citrate – as they are better absorbed by the body, a concept known as bioavailability.

Isotonix® Magnesium

Isotonix® Magnesium offers optimal magnesium levels while ensuring maximum absorption and effectiveness. The formulation includes citrate and glycinate forms of magnesium, chosen for their superior absorption rates and compatibility with the Isotonix delivery system.

Each 3.3-gram capful of Isotonix Magnesium powder contains 200mg of magnesium, utilizing citrate and glycinate for their high absorption rates and optimal utilization by the body. The supplement’s non-medicinal ingredients include fructose, malic acid, citric acid, and orange juice powder.

Isotonix Magnesium provides comprehensive support for energy metabolism, tissue formation, bone and teeth maintenance, heart muscle function, electrolyte balance, and normal muscle function, including the heart muscle. Isotonix Magnesium is available exclusively through Market America.

“We are delighted to introduce Isotonix Magnesium in Canada,” remarked Dr. Deedra Mason, Vice President of Product Development & Clinical Education of Market America. “Our product is rooted in scientific research and aligns with Health Canada’s guidelines, offering Canadians a dependable option to enhance their magnesium intake and overall health.”

For more information on the importance of magnesium or to purchase Isotonix Magnesium, please visit the Canadian Isotonix site at For more information on magnesium deficiency in Canada, please visit Health Canada or Statistics Canada.

Remember to always consult with a healthcare professional before starting any new supplement or wellness product. This product is not intended to diagnose, treat, cure or prevent any disease.

About Isotonix®

Isotonix® is a trusted leader in the global nutraceuticals industry, renowned for its commitment to delivering advanced, innovative, and effective health solutions. As part of the Market America global portfolio, Isotonix® stands at the forefront of scientific research, creating products that align with international health guidelines and promote optimal health and well-being. With a focus on superior absorption rates and maximum effectiveness, Isotonix® offers a range of supplements designed to support energy metabolism, bone health, muscle function, heart health, and overall vitality. Discover the power of Isotonix® and elevate your health journey today.

About Market America | SHOP.COM

Market America Worldwide is a product brokerage company and owner of global, award-winning e-commerce site SHOP.COM. Headquartered in Greensboro, North Carolina, Market America Worldwide has been a pioneering force in the industry for over three decades, serving customers in over 30 countries globally. Market America is committed to upholding the highest business standards and has been honored with the Better Business Bureau’s Torch Award for Marketplace Ethics twice, solidifying its status as a BBB National Partner since 2022. Stay connected with Market America on X, Instagram, and Facebook: @marketamerica, and on LinkedIn at Market America.

SHOP.COM gives consumers access to millions of products, including exclusive Market America Worldwide brands and thousands of top retail brands. Digital Commerce 360 ranked SHOP.COM as No. 10 in the Top 500 North American Online Retailers’ Mass Merchandise Category and No. 75 in the overall Top 1000 ranking for 2024, as well as No. 50 in the Top 100 Online Marketplaces for 2024. Additionally, Newsweek ranked SHOP.COM as No. 19 in its Best Online Shops. Follow SHOP.COM on Instagram: @shopcom.

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