The Global U.S Online K-12 Education Market size is predicted to reach $74 billion by 2030, growing at a CAGR of 14% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC.
The continuous development of educational technology and online learning platforms has made it increasingly feasible to offer high-quality K-12 education online.
Additionally, Many states have recognized the importance of online education and have implemented policies and funding mechanisms to support the growth of online K-12 programs are fueling the growth of the U.S Online K-12 Education Market during the forecast period, finds IndustryARC in its recent report, titled “U.S Online K-12 Education Market Size, Share & Trends Analysis Report By Approach (Online Home Education and Online Public Education), By Model/Platform (Gamification, Big Data And Analytics, LMS/Virtual Learning Environments and Other Complex Models), By Grade (Kindergarten, Elementary (1-5), Middle School (6-8), High School (9-12)), By End Users (Ed-tech companies, Educational institutions, Online courses and Others), By Funding Agencies (K-12 Ed Banks/Schools, Public Organization & Associations, Private companies, VCs and Angel investors, Publication companies, Universities and Others), By Discipline (Mathematics (Arithmetic, Algebra, Geometry and Others), Science(Physics, Chemistry, Biology and Others), Social Studies (History, Geography, Civics, Economics and Others), Music, Art, World Languages(English( Reading, Writing, Grammar, Literature and Others), Spanish, French, Latin, German, Chinese, Japanese and Others) High School Electives (Personal Finance, Health Science, Digital Photography, Web Design and Others)), By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030.”
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LMS/Virtual Learning Environments Holds the Highest Market Share:
LMS/Virtual Learning Environments held a major market share of 37% in 2022. Learning Management Systems (LMS) and Virtual Learning Environments (VLE) are critical components of online K-12 education as they serve as the foundation for providing content for learning, managing resources, and facilitating communication among students, instructors, and parents. The COVID-19 pandemic induced many K-12 schools in the United States to switch to online learning. Many K-12 schools rapidly shifted to virtual learning environments to ensure continuity in education, promoting the necessity for robust LMS and VLE platforms. LMS and VLE platforms allow students to access instructional content when and when they choose. This is appealing to students, parents, and instructors, particularly in times of illness, severe weather, or for those looking for alternate educational options. As a result demand for Learning Management Systems (LMS) and Virtual Learning Environments (VLE) is increasing. The emphasis of LMSs and eLearning will continue to gravitate towards flexibility. More and more people will prefer digital learning and brief modules that fit into their hectic schedules and can be accessed from a variety of devices.
U.S Online K-12 Education Market 2022-2030: Scope of the Report
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Report Metric |
Details |
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Base Year Considered |
2022 |
|
Forecast Period |
2023–2030 |
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CAGR |
14% |
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Market Size in 2030 |
$74 Million |
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Segments Covered |
Approach, Model/Platform, Grade, End Users, Funding Agencies, Discipline and Region |
|
Key Market Players |
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U.S Online K-12 Education Market Report – Key Takeaways:
Online Public Education Segment is Leading the Market.
In the U.S Online K-12 Education Market analysis, Online Public Education held a major market share of 89% in 2022. Online public education in the online K-12 education market refers to publicly funded, government-operated or authorized online schools that offer free education to students from kindergarten through 12th grade.
Many public schools were adopting hybrid learning models, combining in-person and online instruction to accommodate various learning needs and circumstances. Public virtual schools were on the rise, offering fully online K-12 education options managed by school districts or educational organizations.
Public education institutions were offering both synchronous (live, real-time) and asynchronous (self-paced) online learning options to cater to diverse student schedules and learning styles. Ensuring the privacy and security of student data and online interactions became a top priority for public education institutions. Blending traditional classroom instruction with online components was becoming more common, allowing for a more flexible and individualized approach to education
Educational Institutions Segment to Register Highest Growth.
According to the U.S Online K-12 Education Market forecast, the Educational Institutions segment is analyzed to grow with the highest CAGR of 15% during the forecast period. K12’s online primary schools and institutions blend engaging, interactive activities with live online instruction to encourage children to discover their individual interests. All course materials are delivered right to students’ doors, allowing them to learn in a secure atmosphere at home.
The US online K–12 education market has been rapidly growing for a variety of reasons. These include the growing acceptance of homeschooling, the flexibility of online education, and the COVID-19 epidemic, which for a brief period forced many schools to implement online education.
According to the U.S. News & World Report published in March 2022, private online schools accept students from all 50 states as well as other nations, and 35 states already provide free online public education alternatives.
The majority of children learn at home, even though some private and charter schools have physical premises. Columbus, like some other places, aims to offer field trips and in-person meetups, just like several other locations. There are also “blended” or hybrid schools that offer a mix of online and in-person instruction.
Growth in the adoption of smartphones and digital devices is benefitting the Online K-12 education market.
The widespread use of smartphones and digital devices means that more students have access to online educational materials and resources. This has helped bridge the digital divide, ensuring that students, regardless of their location or socioeconomic background, can participate in online K-12 education.
Educational apps designed for smartphones and tablets offer interactive and engaging learning experiences. These apps can cover a wide range of subjects and skills, making learning more enjoyable and effective. Smartphones enable students to easily communicate with teachers, classmates, and parents.
This connectivity fosters collaboration, support, and engagement in online K-12 education. Digital devices allow students to access a vast array of digital textbooks, e-books, multimedia content, and educational websites. This not only reduces the cost of printed materials but also provides students with up-to-date resources.
Smartphones and digital devices support various forms of multimedia, including videos, animations, and interactive simulations. These multimodal learning experiences can enhance understanding and retention of concepts.
According to the Estimates 2022, The United States holds the second-largest position in the global smartphone market, with $55.6 billion in revenue generated annually.
The growth of digital devices has prompted investments in internet infrastructure, including broadband access in underserved areas, which has been crucial for supporting online K-12 education. Smartphones and digital devices can support gamified learning experiences, interactive simulations, and virtual labs, making learning more engaging and fun for students.
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Key Opportunity Analysis:
Growing demand for high-quality online STEM education provide opportunities for U.S Online K-12 Education market.
The online K-12 education industry in the United States has grown significantly in recent years, and demand for high- quality online STEM education is likely to climb further. Several reasons contribute to this development, which opens up new prospects for firms and educators in the online K-12 STEM education sector.
STEM education is becoming increasingly important in educating students for future career prospects. Many businesses, including technology, healthcare, and engineering, demand highly skilled STEM employees. Online education platforms can provide personalized learning experiences, catering to individual students’ needs and pacing.
This is particularly valuable in STEM subjects where students have varying levels of proficiency and interest. In December 2022, The U.S. Department of Education (Department) hosted the YOU Belong in STEM National Coordinating Conference in Washington, D.C. as a key initiative for the Biden-Harris Administration.
The new initiative unites government, nonprofits, professional organizations, industries, philanthropies, and other community stakeholders to take bold action towards breaking down long-standing barriers for student success in the STEM fields. With the support of $120 billion dollars dedicated to K-12 education in the American Rescue Plan (ARP) and all other federal education funds.
Government funding and support is Major Opportunity for Market Growth.
The pandemic of COVID-19 has accelerated the adoption of online learning in K-12 education. As a result, the federal government and several states contributed funding to assist remote and hybrid learning efforts, such as investments in online education platforms, equipment, and internet access. Governments at the federal and state levels are recognizing the importance of online education.
They are providing funding and support for online K-12 programs, including grants for technology infrastructure and teacher training. Schools that partner with the government can access these resources to enhance their online offerings. Programs like E-Rate and the ConnectED Initiative have aimed to expand broadband access to schools and libraries, making online education more accessible.
E-rate program, for example, provides discounts on internet access and telecommunications services to eligible schools and libraries. This program can help K-12 schools, including those offering online education, reduce connectivity costs.
The Education Stabilization Fund-rethinks K-12 Education Models Grants (ESF-REM Grants) to provide support to State educational agencies (SEAs) in States with the highest coronavirus burden to address specific educational needs of students, their parents, and teachers in public and non-public elementary and secondary schools in accordance with section 18001(a)(3) of the CARES Act.
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The Report also Covers the Following Areas:
Online K-12 Education Market Size and Forecast
Online K-12 Education Market Trends
Online K-12 Education Market Analysis by Type
U.S Online K-12 Education Market 2022-2030: Key Highlights
CAGR of the market during the forecast period 2023-2030
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
Online K-12 Education Market size estimation and forecast.
Analysis and predictions on end users’ behavior and upcoming trends
Competitive landscape and Vendor market analysis including offerings, developments, and financials.
Comprehensive analysis of challenges and constraints in the U.S Online K-12 Education Market.
Covid and Ukrainian Crisis Impact:
The COVID-19 pandemic has significantly impacted the U.S Online K-12 Education Market. As schools nationwide adopted remote learning to mitigate the virus’s spread, demand for online educational resources surged. The impact analysis reveals a paradigm shift in teaching methodologies, prompting increased investment in digital platforms, content creation, and technology infrastructure. E-learning providers experienced unprecedented growth, adapting to the evolving needs of educators, students, and parents. The crisis catalyzed innovation and exposed the importance of resilient online education systems.
The U.S Online K-12 Education Market in Russia and Ukraine has faced significant disruption due to the ongoing war. The crisis has introduced uncertainties in the global supply chain, affecting the accessibility and affordability of educational technology. Escalating geopolitical risks may impact the industry’s investment landscape, with potential repercussions on resource availability and pricing. Stakeholders must carefully navigate these challenges, considering geopolitical dynamics in their strategic planning. Analyzing the interplay between the COVID-19 impact and geopolitical developments is crucial for stakeholders to make informed decisions in this evolving educational landscape.
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List of Key Market Players in U.S Online K-12 Education Market:
The key companies profiled in the U.S Online K-12 Education Market Report are listed below:
- Stride Inc.
- Google Classrooms
- Pearson
- Houghton Mifflin Harcourt
- Cengage
- McGraw Hill
- Chegg
- Blackboard
- Canvas/Instructure
- Florida Virtual School (FLVS)
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